Bob Burg shares
information on a topic of vital success to today’s
advisor; “How to Cultivate a Network of Endless
Referrals.” From business executives and Olympic
Gold Medalists to world-renown entrepreneurs and
even a former U.S. President, Bob has shared the
platform with some of speaking’s biggest legends,
celebrities, athletes, coaches and leaders. He is
perhaps best-known for his book “Endless
Referrals: Network Your Everyday Contacts Into
Sales” which many advisors consider their main
resource for building their business. His newest
book, The Go-Giver is a business parable that
both touches hearts and builds bigger bank accounts.
It became Bob’s fourth book to hit the 100,000 unit
mark; this one in less than 10 months.
“If you’re serious about your sales
career, whether you are selling a product, service,
or yourself, master the contents of this book and
you will practically guarantee your future success.”
-
Tom
Hopkins, How to
Master the Art of Selling
The
definitive guide to turning casual contacts into
solid sales opportunities. In this fully revised
edition, Bob Burg builds on his proven
relationship-building principles to bring even more
clients to your door and helps you attract only
those who are interested in what you sell. He shows
how to maximize your daily contacts, utilize your
tools both online and off, leverage your
relationships, and generate ongoing sales
opportunities.
At the heart of
all successful action lie three core
principles— three “secrets of success”
humankind has sought to reveal and
articulate since ancient times. Few have
discovered them; fewer still have
consistently used them. Yet, for those who
have done so (whether consciously or
unconsciously), this sequence of three
principles has proven to work, time and time
again, to achieve extraordinary results.
Each principle,
on its own, will yield some positive
results; but when used together, all three
in conjunction, they marshal a truly
unfathomable power to bring success to any
aspect of your life. That three-stranded
braid of timeless principles is what I call,
The Success Formula.
The Go-Giver
tells the story of an ambitious young man named Joe
who yearns for success. Joe is a true go-getter,
though sometimes he feels as if the harder and
faster he works, the further away his goals seem to
be. And so one day, desperate to land a key sale at
the end of a bad quarter, he seeks advice from the
enigmatic Pindar, a legendary consultant referred to
by his many devotees simply as the Chairman.
Over the next week,
Pindar introduces Joe to a series of successful
“go-givers”: a restaurateur, a CEO, a financial
advisor, a real estate broker and “The Connector,”
who brought them all together. Pindar’s friends
share with Joe the Five Laws of Stratospheric
Success and teach him how to open himself up to the
power of giving.
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