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Bill
Good Marketing® - For 25
years, The Leader in the Industry. We show
advisors how to get their production to the next
level. We help advisors find and fix the cracks
in their practices. We identify and use the best
marketing practices for our clients. We can help
you double your production or work half as much.
My Bill Good Marketing System® users
aren't just content with keeping up and they
aren't worried about being left behind--my
clients set the pace. And my clients are the
leaders, whether they are doing seminars,
marketing to social connections, mass mailing,
or buying the practices of others. |
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Bill Good has been mastering his craft for over 30
years. The Bill Good Marketing System has often been
copied but never duplicated since it was first
introduced in 1986. Simply put, Bill Good is the
master of prospecting and marketing.
Hot Prospects is not a feel-good marketing book that
will get your adrenalin flowing for an hour or a
day. It is a hard-cover workbook. That's right, you
have to do some work. Bill shows you step-by-step
how to take his proven prospecting system and ramp
up your sales career. If you read the book but you
don't take the time to "do the work", you won't get
too far. But, do exactly what Bill tells you to do
and you will definitely reap the rewards and
increase your sales.
If you enjoy cold calling, this book is not for you.
Hot Prospects will show you how to create a highly
efficient, effective, and customized prospecting and
marketing campaign to turn leads into prospects into
hot prospects and ultimately into clients.
Hot Prospects includes 31 marketing letters, 24
scripts, and so much more. All written and proven to
work by the master himself. Bill has even developed
a "working website" to complement the book with more
resources for you to utilize.
If you want to work smarter and not just harder and
ramp up your sales career, this book is definitely
one of the very best investments you will ever make
in yourself!
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#10 Use pre-written messages to stay in
touch with leads.
While you are following up on hot prospects,
you can use the 31 Word.doc messages Bill
Good has written to help you stay in touch
with leads. When you are following up on hot
prospects, you have to stay in touch with
cooler ones. You can blow on the fire with a
letter, fax, or email. (Web exclusive, book
buyers only.)
#9 Help with Sales
Proposals. Many sales people
struggle with sales proposals. Bill has
created a page for Hot Prospects
buyers only called "Sales Proposal
Resources." Among other things, there you
will find a free proposal template. Much of
the hard work of creating a proposal—making
it look good, page numbering, table of
contents—is already done. (Web exclusive.)
#8 Help with Small
Lists. Bill Good Marketing®,
has just developed a list with only 225
names on it. Bill fully expects to book 25
speeches and sell even more than 225 of
their marketing systems from that list. It's
a highly leveraged list. You need to know
about the power of "small lists," and what
they can do for you. (Chapter 13, plus the
List Resources page, also a Web Exclusive.)
#7 Create a One-Story
Elevator Speech. Of course
you know what an "elevator speech" is. You
get on the elevator with Mr. Bigg and he
says, "What do you do?" You were about to
punch the button to the second floor but hit
22 instead, which he just punched. You have
less than a minute. But what if Mr. Bigg
punched the button for the second floor? You
have 10-15 seconds. It's the same breath of
time you have when you meet someone on the
golf course. He says, "I'm Bob Better. We
are graphic artists. We make great companies
look better." What do you say? "I'm Ted
Thirdly. I do financial plans." I think not.
You need that one-line zinger to focus the
conversation on you. If you only read one
chapter, read Chapter 18.
#6 Learn Google®
Magic Tricks. This is most
certainly NOT a chapter on advanced search
techniques. When Bill discovered these
tricks, he could hardly stand it. He found a
powerful way to improve your letters, faxes,
emails, scripts, and even your sales
presentation. The words you use do make a
difference, and in this chapter, Bill will
show you how to use the greatest search
engine in the world to do everything from
sell more persuasively to improve attendance
from your seminar invitations. (Chapter 16)
#5 Master The Missing
Link in Sales. The "missing
link" is the glue you need to seal the
cracks between the time someone becomes a
lead to the time they become a hot prospect.
No one loses hot prospects. It's the NOT HOT
prospects that disappear. After reading this
chapter, you will immediately seal the
cracks and begin converting more leads into
hot prospects, and then into sales. (Chapter
22)
#4 Sound Better.
As a web exclusive, Bill gives you two bonus
chapters. They are from his previous book,
Prospecting Your Way to Sales Success.
In "How You Sound," Bill identifies the five
speech elements necessary to create a
"professional sound." But there's more. Bill
made five new videos, each focusing on one
speech element. You can now see, hear, and
learn how to improve the way you sound. This
critical variable is hardly touched anywhere
else. (Web exclusive)
#3 Banish forever,
feelings of rejection when you prospect.
Bill has taught this principle for
years. When you get it, life changes
immediately. There is nothing else to learn
or do. (Chapter 4)
#2 The most powerful
selling tool you will ever use.
You just have to buy the book. This is too
good. (Chapter 25)
#1 More Hot Prospects for your business.
(The entire book plus the web exclusives)
Hot
Prospects |
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