Michael Lovas is the author of eight books, three
columns, and a thousand articles on Professional
Credibility and Psychological Selling in the
financial industry. He is an expert in Advisor
Credibility and the psychology of client
relationships. In addition, Michael is well known
for his lively keynotes and seminars on such topics
as: "Likeability & Credibility" and "Enhancing
Client Relationships."
Michael is an active coach, helping advisors and
wholesalers become the primary contact for their
clients. Some of his clients have been: Great West
Life of Canada, London Life of Canada, Met Life,
Edward Jones, Smith Barney, Northern Trust, Union
Securities of Canada, CIGNA, AFLAC, ChaseBank and
Prudential Securities. In his spare time, Michael is
Commander of the Inland Northwest Patriot Guard.
Michael's books:
1. (NEW) Magnetic Connections – Consultative Selling
for Financial Professionals
2. (NEW) Inside the Mind of the Senior Market
3. (NEW) The Boomer Report – The financial advisor’s
guide to understanding the Boomer mind
4. Face Values – How to Read People and connect with
them in less than 3 minutes!
5. Presentation Magic - How to gain a psychological
advantage in your seminars and sales presentations
6. The 5 Levels of Rapport – How to create a
meaningful connection with people who are important
to you
7. IDENTITY – How to create and deliver the most
important statement of your business life
8. Beyond Wave Marketing – how to add Credibility to
your relationship marketing
9. (Coming Soon) Credibility - the art and science
of influence management
Clients are
bombarded with massive quantities of
advertising and marketing, most of which
they discount, little of which they trust.
How can you separate yourself and your
business from this tangled mess? How can
you stand out and show yourself as different
and better?
The answers to those questions are found
here in The Credibility Advantage. You'll
learn why establishing and continually
increasing credibility is essential for
businesses today. And you'll learn specific
"how to" for anchoring your
credibility in the minds of your customers
and prospects.
How to read people and
adjust your presentation to connect
with them in less than 3 minutes!
Face Values teaches you the very simple steps for reading the person
in front of you. Before you finish shaking
hands, you will know their personality, values, communication style and
decision-making style.
Follow the advice in this amazing book and
you will access the quickest way to double your
income and dramatically improve every relationship
in your business and your life! Read
the first 34 pages of thisbook.
WHITE
PAPER - Strategic Alliances for Financial
Professional
Many of us in the financial services
industry are fiercely independent. And we tend to
keep our business practices closely guarded. As a
result, the industry as a whole progresses at a very
slow pace. One of the smartest ways we can speed-up
the pace, find opportunities and capitalize on them
is through use of strategic alliance networks. What
do we mean by “strategic alliance networks?”
Lie to Me Blog
Pam and I have several blogs where we put
fascinating and titillating bits of wisdom. They
focus on reading people and using psychology to be
more effective. We discovered that America is
enthralled with the TV show Lie to Me. But, the
show is full of psychological baloney. So, we
created a blog to highlight the skills used in the
show, and explain how you should use them.
Psychological Marketing Blog
I began using psychology in marketing programs in
the mid 1980s. Since then, I've continued to refine
my approach and add new wrinkles. Many of these
wrinkles are in this blog. There is a high
probability that you will never find this
information any place else.
Credibility & Likeability Blog
Our new book is scheduled for release by our
publisher on April 1. (no fooling) The title is:
Axis of Influence - how credibility &
likeability intersect to drive success. You'll
be able to get it directly from Amazon and major
book stores. We regularly add to this powerful body
of knowledge. And, when we do, those tid bits of
wisdom go right into this blog. I guarantee, no one
else in the entire business world can teach you
these things. That's because this is a very deep
area of specialization for us, and we've been
researching it since 199
How to Read People Blog
Pam and I have become somewhat famous as "people
readers." It's our other area of specialization.
For ten years, we've been teaching professionals how
to read their prospects and clients so they can be
more effective at generating new business and
building more loyal clients. We learn new skills
all the time, and we catalog them in this blog.
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