Norm
Trainor is the President and CEO of The Covenant
Group, referred by many as “The Business Builder.”
He formed The Covenant Group (TCG) in 1995, where
his team has amassed and diagnosed research on top
performing professionals, distilling that research
into The 8 Best Practices & Business Builder
concepts. TCG educates and coaches entrepreneurs,
providing them with the necessary business tools to
enhance their performance and achieve new levels of
profit and productivity. TCG works with some of the
world’s largest institutions and has client networks
across North America, Europe and the Caribbean. TCG
specializes in helping financial services
organizations grow market share and increase
productivity by improving the practice development
capability of their owners, managers, advisors and
agents.
Norm is an international speaker; the author of the
best-selling books, The 8 Best Practices of
High-Performing Salespeople & The Entrepreneurial
Journey; and has written articles for various
leading publications in North America and
internationally.
Norm began his career in the life insurance
business, qualifying for the National Quality Award
(NQA) and the Chartered Life Underwriter (CLU)
designation. His academic background includes a BA
with Honours in Psychology from the University of
Toronto, and postgraduate courses in Psychology and
the Behavioural Sciences.
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